• Welcome to Aayra Jewels

About Aayra Jewels - The Company

Aayra is synonymous to imagination, inspiration and innovation. It was launched in 2017 as a Premium Platinum Jewellery brand with a vision to craft and deliver exclusive jewellery. With quality driven honest products, Aayra provides a plethora of distinctive designs that pronounce luxury and style loud and clear. Platinum jewellery that will help you accessorize through celebrations, festive occasions and can definitely become an everyday companion.

Design And Craftsmanship

Aayra has been weaving incredible discoveries and expertise into its ethos over the time. Today, this unrivalled knowledge is at the very heart of all we do. For us, Platinum is not just a material but our canvas and our source of creativity. Aayra is truly yours. You can tell us what you desire, and we can translate your desires into a precious piece of jewellery. After- all, each design tells a story, and each story is unique. We assist you in making your own statement.

Our Retail Store

At Aayra, we take great pride in offering an unparalleled retail experience that takes into consideration our every customer’s unique needs and preferences. Our trained representatives have extensive knowledge about the jewellery they showcase and strive to deliver excellence, consistently.

About Platinum


One of the finest, purest, and rarest metal on the earth, Platinum has been the ultimate expression of love and commitment. Its natural white lustre perfectly complements diamonds and its enduring nature makes it last forever.

Message From Our Founder

Pure Platinum is a jewellery manufacturing organization of rare prestige and enterprise. It stands for imagination, inspiration & innovation. It strives to deliver international standard quality production.

Since 2006 it continues to grow and evolve through time. It is one of the few Platinum jewellery manufacturers in India serving retailers Pan India and Globally. Pure Platinum is a PGI Authorised Manufacturer that goes without saying that all our products come with 95% purity assurance. And as a proof of assurance every piece is stamped with a distinct mark of purity.

Mr. Vijay Pokharna
Founder & Director.